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| Sexist Ads |
Seen an ad that is so sexist it makes your blood boil?
As an online feminist community we can make a difference - Read the resources. Make complaints.
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The Nandos Advert ... June 2007
We have all seen the Nandos Ad ... numerous complaints were made but it was dismissed by the Advertising Standards Bureau Board. Read an extract from their ruling. What did you think? Click here...
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Sexist Ad Campaigning - Web Resources
Sexist Advertisements: How to see through the soft sell
Centre for Media Literacy
Everyone has seen blatantly offensive advertisements that portray women as sexual toys or victims of violence. Such irresponsible advertising has rightly touched off cries of protest and organized action. The following are some of the more subtle ways advertising reinforces cultural values of subservience, domination and inequality between the sexes.
http://www.medialit.org/reading_room/article41.html
Is advertising self-regulation working?
By Paula Piccinini Feminist and Mrs Crikey
Date: 3 January 2004
Remember that appalling Just Jeans ad of the woman playing a golf tournament in a mini skirt? Well, the geniuses at the Advertising Standards Board have dismissed complaints lodged about the ad. Read the determination here.
http://www.crikey.com.au/articles/2004/01/03-0002.html
Just say NO to sexist advertising !
Manifesto
Advertising trivializes images of bodies, particularly women’s bodies, and scenes of sex and violence. Ad people offer them up for every conceivable product (from yogurts to cars, and more). Hiding behind the pretext of “creativity” they impose their norms and their fantasies. Advertising people reinforce sexist clichés
http://www.lameute.fr/versions/english/
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Complain here ...
"The Advertising Standards Bureau manages the advertising self-regulation system in Australia, and our aim is to provide you with an up-to-date view of its operation through this website."
The Advertising Standards Bureau (ASB) is an industry run board. Viewers can register complaints about offensive and indecent advertising material shown in the mainstream media on the grounds of:
- Discrimination
- Violence
- Language
- Portrayal of sex, nudity
- Health and safety
- Alarm or distress to children
The ASB does not handle complaints about:
- Truth and accuracy of advertising
- Legality
- Label directions
- Business practices
- Public advocacy messages
http://www.advertisingstandardsbureau.com.au/
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And here ...
Simply call and email the company/ business/ organisation in question with your complaint!
It works.
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